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Fresh Step

Adopt a Stray

2023

overview

Shelters are more crowded than ever, with many long-stay cats waiting for adoption. To promote adopting future feline friends, we brought real, adoptable cats into the game, Stray. As our Twitch and YouTube influencers shared their favorite cats on stream, viewers engaged in chat—asking questions and even sending adoption applications using chat commands.

My role

Associate Art Director